Proactive Health™ Mature Adult Dry Dog Food Chicken and Whole Grains Recipe

Proactive Health™ Mature Adult Dry Dog Food Chicken and Whole Grains Recipe is rated 4.5 out of 5 by 270.
  • y_2022, m_10, d_6, h_21
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.34
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_270
  • loc_en_CA, sid_019014612062, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_iams-ca
  • bvseo_sdk, net_sdk,
  • CLOUD, getAggregateRating, 14ms

IAMS Mature Adult Dry Dog Food is made with real ingredients. Our recipe starts with farm-raised chicken and includes wholesome grains. It’s formulated to help boost the immune system of older dogs with an antioxidant blend that includes vitamin E and beta-carotene. Plus, our crunchy kibble provides your senior dog with healthy skin and coat, strong muscles and bones, and reduced plaque. Look for the IAMS difference.

Available in the following size :

  • 6.80 kg
  • 13.20 kg


  • Enriched with antioxidants to help develop a strong immune system.
  • Formulated with L-carnitine to help burn fat and maintain healthy metabolism.
  • Formulated for healthy joints.
  • Tailored fibre blend, including prebiotics and beet pulp, to support your dog’s digestive health.


  • 3435 kcal ME/kg
  • 349 kcal ME/Cup


Chicken, Chicken By-Product Meal, Ground Whole Grain Barley, Ground Whole Grain Corn, Ground Whole Grain Sorghum, Dried Plain Beet Pulp, Natural Flavor, Brewers Dried Yeast, Dried Egg Product, Carrot, Marine Microalgae (source of DHA), Caramel Color, L-Lysine, Potassium Chloride, Sodium Hexametaphosphate, Vitamins (Vitamin E Supplement, Ascorbic Acid, Calcium Pantothenate, Biotin, Thiamine Mononitrate (source of Vitamin B1), Vitamin B12 Supplement, Vitamin A Supplement, Niacin, Riboflavin Supplement (source of Vitamin B2), Pyridoxine Hydrochloride (source of Vitamin B6), Vitamin D3 Supplement, Folic Acid), Minerals (Ferrous Sulfate, Zinc Oxide, Sodium Selenite, Manganese Sulfate, Manganous Oxide, Potassium Iodide), Calcium Carbonate, Chicken Meal, Choline Chloride, Fructooligosaccharides, Beta Carotene, L-Carnitine, Mixed Tocopherols (preservative), Citric Acid (preservative), Rosemary Extract

Feeding Guideline

100% Complete & Balanced for Adult Maintenance 









Replace 1 1/4 cup (128 g) for each can of IAMS Chicken and Rice (369 g can) 

 1/3           -         3/4 

34        -      76 


 3/4 - 1

76 - 102


1 1/3 - 1 1/2

136 - 153



1 3/4 - 2

178 - 203



2 1/4 - 2 2/3

229 - 271



2 2/3 - 3

271 - 305



3 - 3 1/2

305 - 356



3 1/2 - 4

356 - 407



3 3/4 - 4 1/2

382 - 458



4 1/4 - 4 3/4

432 - 483



4 1/2 - 5 1/4

458 - 534

lbs = pounds     kg = kilograms     c = cups     g = grams    1 c = 102 g 

These guideline amounts are a starting point and your dog may need more food depending upon age, activity and temperament. In order to reach optimal body condition, you may need to adjust food intake. This represents the total recommended volume of food per day. You should divide the total recommended feeding amount by the number of times you feed your dog per day to get the actual portion size per feeding.

• Remember to have clean, fresh water available for your dog at all times.
• Because IAMS Mature Adult Dog Food is complete and balanced for adult dogs, you do not need to add vitamin or mineral supplements
• When introducing IAMS Dog Food, gradually mix it with your dog's current food over the course of 4 days.

Guaranteed Analysis

Crude Protein (min) 24.0%
Crude Fat (min) 10.5%
Crude fibre (max) 5.0%
Moisture (max) 10.0%
Docosahexaenoic Acid (min) 0.05%
Vitamin E (min) 140 IU/kg
Beta Carotene (min) 10 mg/kg*
L-Carnitine (min) 30 mg/kg*
Omega-6 Fatty Acids (min) 1.6%*


Rated 1 out of 5 by from This was great but they changed it My dog had been eatting Iams mature adult for about 4 years and always did well on it. It has apparently been discontinued and replaced with Iams Healthy Aging. (Same purple colored bag.) It says it's the same formula but my dog does not tolerate it. Very disappointed to have to find him a new mature dog food at this stage in life but he just can't stay on the new Iams. Came to the website to try to learn more and they haven't even updated the product page yet. But the old formula isn't available at any local stores and is sold out anywhere I find it online.
Date published: 2022-03-02
Rated 5 out of 5 by from WOW!!! IAMS Senior Plus is AMAZING [This review was collected as part of a promotion.] I knew from the minute that I opened the bag that I was going to love this new food (also that my dog would!!) It smelled so fresh. When I read the ingredients and saw that chicken was listed first, I knew that my dog was going to be eating much better than he has been. My dog is a big outdoors dog and eats just about anything so I didn't transition into IAMS Senior Plus, I just started giving it to him. He loved it, didn't sit in his bowl long at all! He is twelve years old and is getting around more slowly lately so I'm anxious to see how he does with IAMS Senior Plus after a month or two.
Date published: 2014-09-18
Rated 5 out of 5 by from I can't believe she ate it! [This review was collected as part of a promotion.] I was really thinking Rosie would turn her nose up at it. After all, she has been eating her usual brand for years. When I opened the bag of Iams Senior Plus I gave her a few just to see what she would do. She loves it! Shocked, my curiosity got the best of me so I read the list of ingredients. First on the list of Iams, chicken. First on the list of her usual brand, ground yellow corn. I read down the lists of both and there really is no comparison. I use to feed her a bowl of fillers. Now she is an Iams dog. But now I have a new problem, keeping the younger dogs out of her dish at meal time!
Date published: 2014-09-18
Rated 2 out of 5 by from Won't eat it I have used Iams dog food for the past 15 years. I have always found the product to be high quality and promoted a healthy dog. (My previous dog, a German Shepard lived for 17 years on Iams). And therefore I have always had the utmost respect for the products. However since the change in formula my dogs will no longer eat it. - It does not matter how great it is for you dog if they won't eat it anymore. Whatever was changed to make it "healthier" has made it unpalatable for my dogs.
Date published: 2010-06-27
Rated 2 out of 5 by from itchy dog I have always fed our 9 year old lab Iams since she was a puppy. Last time at the store I noticed that they had an proactive for mature dogs over 6 but not senior yet at 11. The two stars is because she really likes the food. The two stars is also for a change in the dog where she is really itchy. So much so I am off to the vet today for swollen red lips/muzzle and overall uncomfortable. When I check onto the website today for the first time ever, I found that the first ingredient is corn meal which I was told was a major red flag for most dogs. So disappointed. But will be changing back to the proactive for 1-6 year olds. Seems they get to be fed chicken.
Date published: 2015-08-17
Rated 5 out of 5 by from Iam senior plus dog food [This review was collected as part of a promotion.] My perspective in this product is that it provide the necessary nutrition for my dog that is chicken. It is vital to have the proper nutrition to promote longevity and good health to our dogs. From my dog perspective, they did not have the second thought of liking the product. After consuming their portion, they nave no adverse reaction. They have no symptoms of vomiting or diarrhea. From my dogs, consuming their portions showed a picture of satisfaction. This is a very good product and I definitely support my dogs to have this product as their daily source of nutrition. THANK YOU IAMS!!!
Date published: 2014-09-18
Rated 5 out of 5 by from My picky 15 year old dog LOVES IT!!!! [This review was collected as part of a promotion.] I have been giving my 15 year old Golden Retriever Iams Proactive Health Senior Plus for a few days now. I was really worried because she is very picky and some foods make her sick. Iams Senior Plus she LOVES! I slowly took her off or normal dog food and now she if fully eating the Iams. I love that the first ingredient is chicken and that it says there is no added sugar, dyes or artificial preservatives. I am always looking at the ingredients to make sure i am not giving my dog stuff that is bad for her. I am VERY pleased with this dog food and how my dog eats every little bite of it.
Date published: 2014-09-18
Rated 5 out of 5 by from IAMS.. gonna make you eat!!! [This review was collected as part of a promotion.] Iams Senior care is an excellent product! I am a mother of a 13 year old chihuahua named Dinkums. As he has gotten older, Dinkums has become very 'selective' with his food. I placed a scoop (which came with my package) in his bowl and he ate every piece, without leaving his usual scraps dropped on the floor. The texture seems to suit him well, and the small pieces are easy for him to chew. The things I noticed first about the feed was that it had a nice smell to it and the size, which I mentioned above. So far, Dinkums seems to love it and I am sure this will become his regular feed.
Date published: 2014-09-18
  • y_2022, m_10, d_6, h_21
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.34
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_270
  • loc_en_CA, sid_019014612062, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_iams-ca
  • bvseo_sdk, net_sdk,
  • CLOUD, getReviews, 3ms