Did You Know?

The body structure of domestic dogs is similar to that of its carnivorous ancestors and relatives the wolf, coyote, fox, and jackal - ideal for eating animal protein.

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Not All Proteins Are Created Equal

It’s important to remember that just because a brand of pet food has the word protein on the bag, doesn’t mean it is tailored to your dog’s life stage or lifestyle needs, or the kind you want. For example, Iams contains 80% animal protein to keep your dog’s body strong as your love. To illustrate that Iams has the protein you want, check out the chart

  • Brand A
  • Brand B
  • Brand C
  • IAMS

        Animal protein Plant protein

Do you know where your pet’s protein comes from?

The protein level in your pet food does not always come from animal protein sources, like chicken, lamb or egg.

  • Animal protein comes from premium ingredients like chicken and lamb
  • Protein from chicken or lamb naturally provides a complete profile of amino acids
  • Animal protein includes the 10 essential amino acids necessary for building muscle
  • Plant Protein is often less expensive, like corn gluten meal
  • Protein from corn gluten or soybean meal is naturally incomplete
  • An incomplete protein like plant protein, lacks one or more amino acids.
The Formula for Complete Protein

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