Iams Truth

Learn more about Iams and the extraordinary measures we take to ensure that our love and respect for dogs and cats is put into practice.

Learn More

Paul F. Iams established his company based on a philosophy of innovation and a belief that an emphasis on advanced nutrition would lead to superior quality other pet foods lacked. Since then, we’ve enhanced the well being of dogs and cats worldwide by providing inventive and highly nutritious pet foods.

A Different Approach to Pet Food

A Different Approach to Pet FoodOur nutritional difference is not only based on years of research and dedication to the health of pets. It comes from a different, innovative way of thinking about the dietary requirements and behaviors of dogs and cats and about a breakthrough approach to the value of advanced nutrition. We believe that the right diet can do amazing things for pets, like boost immunity, help burn fat, develop muscle and promote healthy digestion, aid in weight loss, reduce tartar build-up, and, in some instances, even nutritionally manage the progression of disease.

We were the first to:
  • Consider feeding cats and dogs as carnivores.
  • Develop dry, animal-protein based diets suited to the needs of dogs and cats.
  • Tailor formulas by life stage, even developing a puppy food that actually helps make puppies smarter and more trainable.
  • Develop formulas to meet common needs of pets and their owners, like cat food for multi-cat households, and formulas that help address hairballs

It’s this kind of thinking that has made us pet nutrition leaders, and these kinds of discoveries that have shaped the whole of the pet food industry. We hold multiple U.S. Patents, and have conducted research that has led to industry-wide acceptance of our health advances. We’ve very proud of these contributions, which have helped improved the health of pets worldwide.

Quality First

Quality FirstQuality is at the core of our business. When it comes to our products, we only use the highest quality ingredients. Our motto: never cut corners—never compromise.

We abide by incredibly high standards to ensure the quality and safety of our ingredients, going above and beyond typical pet food quality assurance practices to make sure our nutritious formulas are healthy and safe for pets. We insist on constant and rigorous ingredient inspections throughout the manufacturing process, from initial truckload sample screenings to the moment our pet food bags leave the plant. We run more than 150 quality assurance tests on each bag of Iams pet food. We also pull product samples for complete nutritional analysis of each batch of formula produced, and all of our ingredients are evaluated based on strict nutritional quality and safety specifications.

It is this commitment to innovation and quality that defines Iams, from our pioneering research in nutrition to our high standards of safety and ingredient testing, to our efforts to help pets worldwide live long and healthy lives.