How to get it? With nutrition that thinks ahead.

WHAT:Iams Home 4 the Holidays is teaming up with award-winning actress Felicity Huffman to launch its annual adoption program and announce the campaign’s most aggressive goal to date -- to find loving homes for at least 1 million animals between Oct. 1, 2008 and Jan. 5, 2009.
More details will follow, but for now, please add this event to your planning schedule.
WHERE:Animal Haven Soho, 251 Centre Street, Manhattan
WHEN:Monday, October 6, 12:00pm – 3:30pm (TBC)
Limited one-on-one media opportunities are available with Felicity Huffman (and her dog Tucker) -- RSVPs are REQUIRED for one-on-one interviews.
Excellent photo opportunities and interviews with Iams and the Helen
Woodward Centre will also be available.
About Iams Home 4 the Holidays
Iams Home 4 the Holidays began in 1999 when Helen Woodward Animal Center organized 14 shelters in San Diego County, Calif. during the holiday season to find homes for orphaned pets and to take business from the puppy mill industry. These shelters placed 2,563 dogs and cats in their new homes. In 2000, the program expanded to 130 shelters in five US states and completed more than 20,000 adoptions. In 2001, Iams Home 4 the Holidays became the largest pet adoption drive in history when 450 participating groups in four countries completed more than 100,000 adoptions -- the program launched in Canada in 2004. To date, the annual campaign has helped place more than 1.75 million orphaned pets in happy homes worldwide.
| CONTACTS: | |
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Larissa Best
Optimum PR, for Iams 416-306-6717 (wk) / 416-428-8294 (cell) larissa.best@cossette.com |
Charlene Lo
Optimum PR, for Iams 416-934-8409 (wk) / 416-436-8651 (cell) charlene.lo@cossette.com |